Bulk SMS is a key tool for retaining customers and increasing profits.
Savvy businesses looking to increase market share, gain more customers, make more sales or retain existing customers are using SMS to give themselves the competitive edge in the current economic climate – Are you?
Businesses starting to feel the pinch are looking for ways to reduce marketing costs and increase conversion rates. SMS is an ideal tool to improve efficiency and getting a better return on investment from their marketing budget.
Here are a few ways SMS can make your business more profitable.
1. Hold on to What You’ve Got – Keep your existing customers
Most business owners will agree it costs a lot less to keep an existing customer than to find a new one and that a long term client is more profitable.
Keeping your customers will not only save you money, it will make you money. Typically an existing customers will account for over 50% of a company’s annual sales, and they will pay around 30% to 50% more per transaction.
Regular communication is key, but no one wants to be bombarded with SMS marketing text messages. However, an occasional, friendly, relevant and personalized offer or promotion will help maintain your relationship and could provide just the push you need to increase sales and retain your customers.
2. Advertising Response – Maximize ROI
Return on investment is the key for ensuring profitability. Every advertising penny should produce results. Raising brand awareness can be costly and does not always create immediate sales and a return on your investment.
Targeted bulk text campaigns to a qualified database with a strong call to action can create an impulse buy. The beauty to getting a direct response is the fact that people carry their phones with them wherever they go. The vast majority of people read their texts immediately there phone “bleeps” telling them they have a new message. Statistics from the Mobile Data Association show that response rates for mobile are four times greater than other direct marketing methods. Unlike mail shots and other advertising, the cost of delivering your message to a targeted market costs a few pence per text. Lead and preparation time is minimal. The time between an initial idea and sending the SMS can be a few minutes.
Mobile marketing often works best when integrated with other campaigns. Integrating SMS into all marketing materials such as newsletters, websites, e-marketing, point of sale, TV and radio will increase response, raise awareness and increase ROI.
SMS gives customers and prospects another medium to contact your business. SMS is often more convenient and impulsive than phoning or emailing. With a quick text, leads or customers can easily register their interest in a product or service. E.g “Text BROCHURE + your email address to xxxxx” All inbound opt-in details are stored in your on line account for further contact and an email with a PDF brochure attachment is automatically sent.
4. Free Marketing – Go Viral
Viral marketing is a strategy that encourages individuals to pass on your marketing messages to others. It’s not surprising that mobile communication along with the web is a key viral marketing channel.
Everyone loves a bargain, and SMS is proving very powerful in the viral marketing field. Texts are the ideal viral marketing tool capable of reaching much further than just the initial recipients.
Good offers and promotions are often shared amongst friends eager to spread the word. If your business sends out tempting offers and promotions then there is a good chance people will want to share them. It couldn’t be any easier or more convenient than to pass on via a quick text.
People like receiving texts from friends. Receiving something from a friend gives more credibility than a direct marketing messages. 94% of texts get opened and read which offers great opportunities for marketing your business.
5. Lead Generation
How can your business obtain quality leads at a fair price?
Mobile Marketing enables your business to build its own opt-in database of contacts at no extra cost, simply by publishing your SMS short code or number on all marketing and POS material. This is a much more practical way of operating than buying in cold call data from a broker. Displaying a long or Short Code should be part of your general practice when marketing, just like showing your domain name.
People that send you and SMS are very warm leads to prospect to.
6. Measuring and Tracking Results
SMS and Text marketing is very easy to track and measure.
It doesn’t cost anything to monitor where people heard of a business and SMS text promotions such as two for one, free entry texts, happy hour SMS vouchers and buy one get one free are perfect for monitoring due to easy visual or coded redemption details.
GeoTEXT is a bulk SMS service, provided by Geodesa Limited in the UK.
Using only UK based carriers your messages are sure to be delivered. Set up is quick and easy, taking about 2 minutes from registering to sending your first Text message.
Full on line administration and delivery monitoring is available. Powerful APIs are available which allow integration of the SMS system in to your website.
Choose your own keyword and only pay for the SMS you send.